Privacy Policy
Last updated: March 2, 2026
Who We Are
The Family Scout (thefamilyscout.com) is a family events directory serving the South Bay area of Los Angeles. We help families discover activities, events, and things to do with kids. This Privacy Policy explains how we collect, use, and protect information when you visit our website.
Information We Collect
We are committed to collecting as little personal information as possible. Here is what we may collect:
- Analytics data: We use analytics tools to understand how visitors use our site. This includes anonymous data such as pages visited, time spent on pages, referring websites, browser type, device type, and approximate geographic location (city-level). This data is aggregated and does not personally identify you.
- Email address: If you voluntarily subscribe to our newsletter or submit a venue suggestion, we collect the email address you provide. We will only use it to send you the content you requested and will never sell it to third parties.
- Log data: Our web servers automatically record standard log information, including your IP address, browser type, and the pages you visit. This data is used for security, troubleshooting, and site performance purposes.
We do not collect passwords, payment information, Social Security numbers, or any other sensitive personal data. We do not require you to create an account to use our site.
Cookies and Advertising
Our website uses cookies — small text files stored on your device — to improve your browsing experience and to serve relevant advertisements.
- Essential cookies: These are necessary for the website to function properly, such as remembering your preferences.
- Analytics cookies: We use these to understand site traffic and usage patterns. The data collected is anonymous and aggregated.
- Advertising cookies: We use Google AdSense to display advertisements on our site. Google and its advertising partners may use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet. You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though some features of our site may not work properly if you do so.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve our website
- Send newsletters to subscribers who have opted in
- Understand how visitors use our site so we can make it better
- Display relevant advertisements through Google AdSense
- Respond to venue suggestions and contact inquiries
- Ensure the security and integrity of our site
We Do Not Sell Your Data
We do not sell, rent, trade, or otherwise share your personal information with third parties for their marketing purposes. The only third parties that receive data are our service providers (such as our hosting provider and analytics tools), and they are contractually obligated to use that data solely to provide services to us.
Children's Privacy (COPPA Compliance)
The Family Scout is a family-oriented website that provides event information for parents and caregivers. While our content is about kids' activities, our website is designed for use by adults (parents, caregivers, and guardians) — not by children directly.
We do not knowingly collect personal information from children under 13 years of age, in compliance with the Children's Online Privacy Protection Act (COPPA). We do not require registration, do not have user accounts, and do not have interactive features designed for children such as chat rooms, message boards, or social features targeted at minors.
If you are a parent or guardian and believe that your child has provided personal information to us, please contact us at hello@thefamilyscout.com and we will promptly delete that information.
Third-Party Links
Our website may contain links to third-party websites, such as event venues, ticket sellers, or other local businesses. We are not responsible for the privacy practices or content of those external sites. We encourage you to read the privacy policies of any third-party site you visit.
Data Retention
We retain analytics data in aggregated, anonymized form. If you subscribe to our newsletter, we retain your email address until you unsubscribe. You can unsubscribe at any time by clicking the unsubscribe link in any of our emails or by contacting us directly.
Your Rights
You have the right to:
- Request access to any personal data we hold about you
- Request deletion of your personal data (e.g., newsletter email)
- Opt out of personalized advertising through Google's ad settings
- Disable cookies through your browser settings
California residents may have additional rights under the California Consumer Privacy Act (CCPA). If you would like to exercise any of your rights, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: